Monday, July 28, 2008

More Vista

If anyone cares, which they don't, Microsoft is sending good money after bad in a $300 million dollar marketing relaunch of Vista. Not content to figure out why even a monopoly cannot sell this thing, or why they have to redo a huge marketing campaign for something that is supposedly such a success; they're plowing ahead anyway:
For quite a while now, we've heard Microsoft claim that when it unleashes its barrage of advertising, Apple and the rest of the software industry will be put on notice.

"You thought the sleeping giant was still sleeping?" Microsoft's VP of Windows Vista consumer marketing said recently. "Well, we've woken up, and it's time to take our message forward."

And it looks like the company has done just that. In what will surely prove to be just the first salvo in an ongoing marketing struggle with Apple that could bulge to an astounding $300 million investment, Microsoft has unleashed an ad campaign saying we all need to learn the facts about Vista.
I recently had to do a bit of work to my boss's new personal system, and here is the only Vista fact you need to know: it's pain in the ass to use. I don't rule out the possibility that Vista may be just peachy for the end user who doesn't care about the computer itself*; but for the poor technician that has to work on Microsoft's latest OS, it's a grief buffet. Whether it was setting up my bosses Blackberry or Hyper-V on Server 2008, Microsoft's latest OS tries to frustrate at every step of the way.

C'mon Microsoft, hasn't anyone told you that there's a direct trade-off between usability and security?


*Remember Windows 98? That was a pretty good OS for consumers, and NT 4 that was put out about the same time for businesses was pretty good too. Somewhere along the way techs, such as myself, convinced MS that they should have one Windows code base: the business code base. Like a bunch of followers MS slapped a slick GUI on top of NT 5 (a.k.a. Windows 2000) and put out Windows XP. Windows XP itself is a good OS, but in hindsight this was dumb luck; Vista proves that business and consumer OSes at Microsoft should exist in two entirely different realms.

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